My Demographic Target Audience

The demographic profile of my target audience is the psychographic profile of mainstream teenage girls and boys this is because they are 40% of the normal teenagers. They will be aged between 14 and 20 and of a working class background. I know this because of the mood board I have created. For example teenagers will get up in the mornings at around 11 o’clock, unless they have an alarm clock which means that they have to get up for something important, such as school, college or work. But sometimes they will have to get up early to earn their weeks money for petrol for their moped, by doing a paper round. My target audience would live in an urban setting, this is because they will be more aware of their surrounding and be interested in all of the latest music releases because they are constantly surrounded by it in their everyday life. The social status of my target is C2DE this is because they will mostly be working class, this means that they have parents that have to work hard to make a living, with lots of supervisors and managers above them, but are willing to work up to that height of authority. For breakfast my target audience will have some crisps and some Coca-Cola, this is because mainly because these are convenience foods and these things are high in sugar and fats, they will be ready for the day ahead as their body will be filled with caffeine. After that they might watch their favourite programmes on the television, these might include the ‘X Factor’; which is very popular between working class teenagers, or they may watch ‘Celebrity Juice’ which is very crude but this age group would find very entertaining. Instead of watching the television, they may decide to watch a film, the female part of this target audience will watch ‘Man Girls’ which stereotypes people into all sorts of groups, but they will find amusing. And the male side of my target audience will watch ‘American pie’ which is again very crude, but they will be able to relate to it as the characters in the film are of a similar age range to my target audience.

My target audience will shop in shops such as ‘Super dry’, ‘H&M’, ‘New Look’ and ‘River Island’. All of these shops are very popular s they hold affordable fashion in the high street. They will see celebrities on the television and in magazines who are wearing similar things to what they have seen in the high-street. My target audience’s parents will take their family on holiday to somewhere such as Spain, this is because flights to Spain are quite cheap and cheerful; therefore they will want to save their money a much as possible. This is because both parents will have to work to earn a living, and thy will want the holiday to be enjoyable but affordable. The music that my target audience will listen to is quite a mainstream variety, as they will like elements from all different types of genre. If my target audience is in the category of over 17, then they will probably be able to drive, and I believe that they would have quite a small but ‘smart’ car, such as a ford focus or maybe a VW golf, but if they are unable to drive they will have a moped to get them from A to B, as they will want to depend as little on their parents as possible. But if they are still too young to have a moped then they would have to rely on others, like their parents or they would have to catch a bus.