Tuesday 30 November 2010

Institutional Data

IPC Publications

IPC Media produces over 85 well known media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while their online brands collectively reach 20 million users every month.
IPC's wide range of print and digital portfolios offer something for everyone, but with a focus on three core audiences: men, mass market women and upmarket women.
Their men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
IPC’s mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Finally upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

Emap

Emap is central to providing the latest information, analysis and inspiration to the apparel, style, design and retail industries, so that our customers can maximize opportunities and avoid the pitfalls of today’s changing fashion industry. WGSN’s forward-looking trend analysis and real-time intelligence is updated every hour. Drapers have been at the heart of the fashion industry for over 120 years, offering the inside-track on the news, trends, and views that are shaping the sector.
EMAP ceased publishing many magazines in its history; there was in particular a move away from the computing genre during the mid-1990s. one of the magazines that was lost due to this was ‘Smash Hits!’

Emap (now Bauer) launched radio stations off the back of its music magazines such as ‘Kerrang!’

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