Evaluation, Target Audience

The demographic profile of my target audience is the psychographic profile of mainstream teenage girls and boys this is because they are 40% of the normal teenagers. They will be aged between 14 and 20 and of a working class – lower middle class background. My target audience would live in an urban setting, this is because they will be more aware of their surrounding and be interested in all of the latest music releases because they are constantly surrounded by it in their everyday life. The social status of my target is C1C2D this is because they will mostly be working class, this means that they have parents that have to work hard to make a living, with lots of supervisors and managers above them, but are willing to work up to that height of authority. My target audience would be categorized into aspirers as they want to aim for something they want. For breakfast my target audience will have some crisps and some Coca-Cola, this is because mainly because these are convenience foods and these things are high in sugar and fats, they will be ready for the day ahead as their body will be filled with caffeine. After that they might watch their favourite programmes on the television, these might include the ‘X Factor’; which is very popular between working class teenagers, or they may watch ‘Celebrity Juice’ which is very crude but this age group would find very entertaining. Instead of watching the television, they may decide to watch a film, the female part of this target audience will watch ‘Mean Girls’ which stereotypes people into all sorts of groups, but they will find amusing. And the male side of my target audience will watch ‘American pie’ which is again very crude, but they will be able to relate to it as the characters in the film are of a similar age range to my target audience.
My target audience will shop in shops such as ‘Super dry’, ‘H&M’, ‘New Look’ and ‘River Island’. All of these shops are very popular s they hold affordable fashion in the high street, so these will be the type of shops that will be advertised in my magazine. They will see celebrities on the television and in magazines who are wearing similar things to what they have seen in the high-street. The music that my target audience will listen to is quite a mainstream variety, as they will like elements from all different types of genre. Also other adverts in my magazine would include fast food chains such as ‘Domino’s Pizza’ and ‘KFC’ this is because these foods are convenience food so they are readily available for the teenager, they are very high in fat, but the teenager won’t mind because it is a quick and easy meal.